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The power of insurers to deny medication
POST SUMMARY: This is a guest post that clearly demonstrates that insurers are having a bigger say in what medications patients need and want. It’s a challenge and with new drug prices climbing sky...
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How Much Should You Spend On DTC Digital Marketing?
Setting your digital marketing budget can be a bit tricky—you need to determine your overall budget, decide how much of that should be devoted to digital marketing, and then decide how to divide up...
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7 Ways That Millennials are Changing the Healthcare Industry
The millennial wave is officially upon us; in-fact they have just overtaken the baby boomers as the largest generation. This group, ranging in age from 18 to 34, is quickly becoming one of the key...
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IoT + Health = we need a new Bill of Rights (NOW!)
Summary: The increasing collecting of personal health data is colliding with the theft of that data..and the Internet of Things magnifies the whole Big Personal Data challenge. Frankly, we cannot...
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Improving Oncologist-Patient Relationships: Three Steps for Doctors and Three...
A recent article titled What do cancer patients need from Oncologists? highlights important deficiencies in oncologist-patient relationships. The following advice encourages better patient...
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Insurers are the real villains?
KEY TAKEAWAY: The major contributor to soaring drug list prices is continual and progressive rebating demands by Big Insurance and the PBMs. Without at all justifying Mylan (they need to account for...
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Clinicians are people, Platforms inspired by consumers; built for pharma
Clinicians are people – just like us. Like us, most of them are busy, have friends and start their day on social media. In just the last two years, our media habits changed dramatically and there are a...
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Building Mobile Apps for Healthcare: How to survive among 318,000 existing...
The digital technology revolution has made a significant impact on global industries seeking to develop customized solutions for specific needs. Among those taking greatest advantage of what this...
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Don’t trap new marketing in old media
Say, you love the Velvet Underground. You don’t listen to Sweet Jane on repeat. You want to hear something *like* it. New; but with that same raspy drone. How do you do that? For about 90 million...
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Do pharma marketers have a responsibility to the public?
IN BRIEF: As a marketer, most of us, like a Jungian archetype, are true Communicators. Yet are those skills only reserved for big budgets, bold pitches, and grand innovations? Or do we, as...
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